Wednesday, February 27, 2008

7 Traits for a Highly Successful Webinar

Hello Fellow Small Business Owners,

Did you know that the use of webinars is growing at a rate of 20 to 30% a year?

Here's 7 Traits for a Highly Successful Webinar:

1) Find a webinar provider that’s Right for your needs

A good webinar system should:

*Be easy to use

*Have the features you require and the ability to share presentations and documents

*Charge a flat monthly rate (so you won’t get dinged for running a trial test before your actual webinar or follow-up webinars)

2) Develop really interesting, engaging content

This is probably the most important element to your webinar success. If your material is boring, you’ll lose your guests – and their sales.

Use pictures, diagrams, and live demonstrations from pre-loaded websites to keep the material fresh and entertaining.

3) Be Careful When Choosing a date and time

Avoid Mondays or Fridays as these are peak conferencing days and attendance is also often lower.

Start at 15 minutes past the hour.

The best times are 10 am and 2 pm to make sure your guests are their desks and available before or after lunch.

4) Cap Your Participants at 10 to 25 So It’s Easier to Take Questions and Keep the Webinar More Interactive

Your webinar will be more successful if you keep the size small and more intimate. Participants will feel more at ease and comfortable about participating and asking questions if there isn’t thousands of people watching.

5) Take Questions Via Chat During the Presentation

Some of your participants may be uncomfortable or unwilling to ask questions during the presentation.

6) Have an Agenda & Stick to It

Start your webinar 15 minutes ahead of time, on time, and respect your participant’s schedules by ending on time as well.

7) Run a Practice Webinar before the actual presentation

Practice makes perfect. Webinars aren’t difficult, but they are different from running a meeting or a conference call.

If you incorporate all seven of these traits, your webinars will be a huge success. And your business will reap the rewards.

Thanks for stopping by!


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